How to Create a Membership Site on WordPress, Best Plugins

January 14th, 2013 - Tutorials | 27 Comments

Even though WordPress is a great platform in itself, capable of running many different projects, I’m sure that it’s still not the first choice for people planning a membership site launch…

And it’s not hard to see why. I mean, WordPress is a blogging platform, right? And a membership site doesn’t have that much in common with a standard blog.

(Just to make sure we’re on the same page here. By membership site I mean a site that sells membership programs and then takes care of delivering content and managing user accounts. In other words, it’s a site where subscribers get premium packages of content distributed in specific time intervals.)

Even though I’m sure Matt Mullenweg was not thinking about membership sites when he first created WordPress, the platform has evolved quite a bit, and now allows you to do pretty much anything with it. The rule of thumb is this: if a project is online-based, it can be run on WordPress. Membership sites included.

So here’s how to actually launch a membership site on WordPress. But just to make things interesting, let’s start with the bad and the ugly method.

The bad and the ugly way of creating a membership site

There’s a piece of built-in functionality in WordPress that allows you to password protect any given post.

Essentially, this is all you need in order to have yourself a membership site. You just password protect your premium content, and then send the password to your subscribers.

password

Even though this will work, the only comment your subscribers are going to respond with (considering that they had to pay for access) is “are you kidding me?!”

I don’t even want to get into the downsides of this approach, so let me cut the discussion short. If you want to be professional about your membership site and offer your customers with something special then this is not the approach for you. Period.

Moving on to the good way…

I’m sure this won’t be a surprise for you, but we’re going to launch a membership site by using some cool plugins.

The power of membership site plugins

WishList Member

wishlist

One of the most popular membership site plugins available. However, to call it a plugin is a big understatement. It’s actually a complete membership site solution that offers a load of features.

It’s not free, though. The single site license is $97, multisite is $297.

Some of the more important features:

  • Unlimited membership levels. Your users can be assigned to “silver,” “gold,” or any other package. That also means that you get to charge them accordingly.
  • Free, trial, or paid memberships.
  • Each membership level gets its unique content, not visible to other levels.
  • Shopping cart integration. You can bill your customers through PayPal, ClickBank, and other platforms.
  • You get a customer management dashboard where you can view each member and change their settings.
  • Teaser content support. This means that you can make a portion of your content visible to the public and follow it by a subscription link (if someone wants to see the whole thing).
  • Email newsletters integration. The platform allows you to connect your site with MailChimp, AWeber, and other services.

Membership

membership

Don’t worry, not every sensible membership site solution is a paid one. This plugin is completely free (even though the WPMU team offers a premium version as well).

Quite surprisingly, Membership seems like it has all the functionality you’d need, and surely everything to get you started with your first membership site.

Some of the features:

  • Different content types support. You can share: text content, tutorials and education, downloads, videos, and more.
  • BuddyPress groups and forums integration.
  • PayPal payments integration.
  • Two membership levels available.
  • The possibility to create free and paid memberships.
  • Teaser content support.

If your site requires more than two membership levels, you’ll have to get the premium version of the plugin. But this shouldn’t be a problem for most startup sites.

BuddyPress

buddypress

I just had to mention BuddyPress here due to its massive potential and possible applications. In short, BuddyPress is a social networking solution for WordPress (and it’s free).

What this basically means is that you can use BuddyPress to launch any kind of site that involves creating a community in one way or the other.

However, when it comes to using BuddyPress for a membership site, you need to get a bit creative when assigning specific user roles and setting premium content areas.

The set of features BuddyPress has to offer is too massive for me to list it here. Instead, I send you over to the official Codex.

aMember

amember

aMember is one of the pricier solutions – it’ll set you back $180. However, it does come with a 30-day money-back guarantee and provides quite a lot of interesting features (among many others):

  • Unlimited membership levels.
  • Incremental content delivery. You can set specific time intervals when subscribers get new content.
  • Payments through PayPal, ClickBank, 1ShoppingCart, 2Checkout, and other services.
  • Customer management dashboard.
  • Allows you to create coupon codes and award discounts.
  • Integrated affiliate program. You can manage affiliates, handle recurring billing, refunds, and chargebacks.
  • Custom email list management platform. You can create email lists, setup auto-responders, and send messages by hand.

The complete list of features is truly impressive. This might just be the most advanced membership site solution for WordPress.

WP-Member

wp-member

Yet another paid solution, but this time it’s on the cheap side – $40 one-time payment (single site license).

Just like the previous plugins on this list, this one works on a similar basis. Here are some of the more important features:

  • Works with any WordPress theme.
  • Payments through PayPal, Authorize.net, and Google Checkout.
  • Allows you to use any currency.
  • Unlimited membership levels.
  • Free, trial, and paid memberships available.
  • Teaser content support.
  • Shortcodes (for easier development).

In case the above list is not enough for you, here are two more plugins:

So which one to choose?

To be honest, most of these solutions provide a similar set of features, at least when it comes to the most essential stuff, so the only difference from your perspective is the user interface. And whether something is cut out for you or not depends on your personal preference.

However, if I were to point out just one solution, it would have to be the plugin by the WPMU team – Membership.

The main reason is that it’s free, and also because it provides all the basic stuff, which is more than enough for probably 90% of new membership sites.

Besides, you can always get one of the premium plugins if you find this one lacking some functionalities.

What’s your take on this? Have you ever tried launching a membership site on WordPress?

Written by

Comments

  1. Thanks Karol for so many option. I’m searching for the best option, and now going to look into Wp-mu team membership according to your suggestion… :)

  2. Very great post. I simply stumbled upon your weblog
    and wanted to say that I have really enjoyed surfing around
    your blog posts. After all I’ll be subscribing for your rss feed and I’m hoping you
    write once more very soon!

  3. Highly energetic article, I enjoyed that bit. Will there
    be a part 2?

  4. Appreciate your post. Thanks for taking the time.

  5. If you compare os commerce, wordpress and magento, of course magento would be more stable and professional. You will need more powerful hosting for magento, but other than that it’s same expenses in future. I saw an interesting solution recently – private sale script from Plumrocket. A number of magento extensions and magento private sales theme, -I think it is worth seeing. You can also extend it with cart reservation, magento invite friends functionality with ability to import address book and magento reward points extension. If you really like Fab.com or Gilt.com you can add some magento social shopping extensions such as live feed plugin, inspiration wall, faves… etc.

  6. Wow!!! This is a nice topic. Thanks for sharing this article. Keep on posting

  7. This was exactly what I was looking for. Quite informative and written in a way that entices you to read all the way through. Thanks a milli…

  8. Very Useful Articles. Thanks for taking time and energy to write such a detailed article

  9. I need a developer to upgrade my site from plain WordPress to some membership functionality. It’s a low level of functionality that I need, but my developer doesn’t have the chops. Any interest?

  10. Bangladeshi Banglai Language In International Mother Language. Plz Sir, Add Bangladeshi Banglai Language In This WebSite.

  11. Wow. Where to begin. Let’s start with this statement:

    >> WordPress is “still not the first choice for people planning a membership site launch”

    Really? It’s the ideal platform as a first choice to start a membership site. While it’s true, WordPress got its start as a blogging platform and still has that functionality, as is pointed out in the article, it has evolved into a full content management system, or CMS, and has surpassed other previous leaders such as Joomla and Drupal.

    The number of WordPress membership plugins, very few of which are mentioned here, is a testament to it’s popularity as a membership choice.

    Also, it’s hard to fathom how S2Member was omitted from this article given that it’s free, supported, very popular, and easy to use. It’s the ideal way, in my opinion, to get a membership site started in no time and with no cost. There is a paid upgrade but it’s only necessary if unlimited levels and additional payment gateways other than PayPal are needed.

    Another great plugin is WP-eMember from Tips and Tricks HQ. While not free, it does have all the bells and whistles of other plugins mentioned here. Plus, it integrates with their other plugins that can turn a WordPress site into a money making machine.

    For full disclosure purposes, I do NOT have any affiliation with S2Member or Tips and Tricks HQ. Not even an affiliate code. I’m just a lifelong computer guy that loves WordPress and makes a living with it. Just a few years ago I was a die hard Joomla admin, but WordPress got so popular as not to be ignored so I took it for a test drive and haven’t looked back.

  12. There are so many different ways to go about
    making money online from home, that there is no way you can do them all
    and be successful. Niche marketing is at its profitable best
    when you display the knack for making business decisions quickly.

    The more time you spend doing your research and on proper marketing technique,
    the better are your chances of making that extra profit
    really soon.

  13. means they have spent time on their campaign and want their product to be a success.
    All you need is 4 or 5 clients paying you $500 or more every month and you will be doing very well for yourself.
    GM shouldn’t – and didn’t – shy away from this competition.

  14. awesum..this is a nice tpic..its really a nice article..usefull..

  15. thanks for writing awesome article..as its really usefull and amazing…!!

  16. wow…usefull and awesome…!!

  17. Nice post.Thanks for sharing.You could create a profit Theme-Create Landing pages&Membership Sites in minutes
    http://azbesttips.com/category/profit-theme-review/

  18. usefull nice…awesome…!!

  19. effective and needfull..usefull…!!

  20. this is a nice tpic..its really a nice article..usefull..

  21. nice dude..great help…!!

  22. Wow!!! This is a nice topic. Thanks for sharing this article. Keep on posting

  23. I think membership plugin and buddypress are good options.

  24. Clean write up but you totally skipped over “Support.”

    Actually “support” nightmares is more like it. Lot’s of issues with broken code for a lot of the Free and Paid membership site plugins.

    Recommend the one with least amount of problems and/or best support response time.

    Thx – Jax

  25. Thank you very useful :)

Trackbacks for this post

  1. mybrainproduct Blog - How to Make Your Membership Site More Successful
  2. Raymon Schouwenaar.nl | How to Create a Membership Site on WordPress, Best Plugins - Raymon Schouwenaar.nl

Leave a Comment